10 Tips for Licensing Intellectual Property | Inc.com

How can you make sure you’re getting your innovations into new places while still getting a good deal for all your hard work? Follow tips from the pros.

10 Tips for Licensing Intellectual Property | Inc.com.

business – Licensee, License Do | Entrepreneur.com

Procuring a license is a great way to power up your business, says Antonio Sarabia II, an attorney specializing in intellectual property and contracts. To know if you’re ready, evaluate your company’s financial strength prelicense. If you’re barely making it, it’s probably not a good time to become a licensee–it’s not a balm for a bad bottom line, notes Sarabia. It can, however, help take a strong startup to another level.

Licensing works for almost any kind of manufacturing business where brand recognition is important-apparel, housewares, accessories and so on, notes Sarabia. Even service businesses, like hair salons or lube and tuneup stations, can benefit from advertising an established brand name on the door. The key is to make sure the product you want to license makes sense within your industry and experience. “You need to build on your strengths,” notes Sarabia.

If you’re dreaming of licensing a huge name, remember that large companies sometimes have long-term licensing agreements (15 to 20 years) with other companies. In that case, consider the licensing opportunities with new and upcoming brands that are growing in prominence. A licensing agent–someone who knows which companies are looking for licensees–is a good source of information, says Sarabia. Two other sources to check out are the International Licensing Industry Merchandisers’ Association website, which has listings of licensing agents and a wealth of general licensing info, and License! magazine, which provides a marketplace of properties available for licensing at http://tracker.licensemag.com.

When finally negotiating the agreement, get help from a lawyer to ensure it’s fair to both parties. Pay special attention to the minimum sales and royalty payments required by the licensor, says Sarabia, and make sure you can realistically make those payments. A licensor can cancel the contract immediately if you’re not meeting the terms. It’s more difficult for a licensee to get out of an agreement if things go awry, so make sure to examine the fine print before you sign.

According to Sarabia, licensing success is definitely possible if you get the right product hooked up with the right brand: “If you think about the brands that make you successful [and] will fit with your company, [that] great brand . . . pulls your business right along with it.”

business – Licensee, License Do | Entrepreneur.com.

Entrepreneur – License to Thrive | Entrepreneur.com

ig companies like IBM and Microsoft spend billions of dollars every year to research and develop new technologies, most of which they will never commercialize. But that doesn’t mean you can’t. Large corporations are increasingly willing to license their patents, trademarks and other intellectual property to small companies that can profitably bring them to market.

Entrepreneur – License to Thrive | Entrepreneur.com.

New Search! $1 Million Dollar SkyMall Challenge

From: Edison Nation [mailto:no-reply
Sent: Friday, September 30, 2011 9:37 AM
To: Rand
Subject: New Search! $1 Million Dollar SkyMall Challenge

Home of the $25 Million Innovation Fund We want to see your ideas for the next must-have products to be sold in SkyMall Magazine! If you’ve ever flipped through an issue of SkyMall Magazine while flying the friendly skies, you’re not alone. Exposed to 1.6 million travelers each day, SkyMall is filled with the latest consumer products spanning nearly every category, and now, your idea could be one of them! If your idea soars above the rest, not only will it find a home under one of several brands (or as an independent product) featured in the catalog, but Edison Nation will invest up to $1 million to get it there! Happy Inventing, Edison Nation Team You are receiving this message because you are a member of Edison Nation and opted into our announcement emails or you have subscribed to it on the Everyday Edisons Web site. Edit your subscription | Unsubscribe instantly

Webinar Recording: The Money Making Power of Licensing Intellectual Property

Webinar Recording: The Money Making Power of Licensing Intellectual Property

Take Six Steps Before Licensing Animated Characters

Licensing animated characters raises a variety of complex issues. For example, what intellectual property rights does the licensor actually control? Is trademark protection available? What definitions will govern payments to the licensor? These are a few of the important questions licensees must consider before licensing an animated character. This article highlights some of the potential pitfalls for licensees of animated properties, and suggests six steps to help maximize one’s investment.

Celebrity Chef’s License to Print Money

http://www.thefreelibrary.com/A+licence+to+print+money%3F+As+the+market+for+celebrity-chef-branded…-a0181072226

About The Licenses – Creative Commons

About The Licenses – Creative Commons.

The Creative Commons copyright licenses and tools forge a balance inside the traditional “all rights reserved” setting that copyright law creates. Our tools give everyone from individual creators to large companies and institutions a simple, standardized way to grant copyright permissions to their creative work. The combination of our tools and our users is a vast and growing digital commons, a pool of content that can be copied, distributed, edited, remixed, and built upon, all within the boundaries of copyright law.

Cash In on Your Business\\\’s Intellectual Property – Raising Capital – Intellectual Property

Cash In on Your Business\\\’s Intellectual Property – Raising Capital – Intellectual Property.

LICENSING – A QUICK INTRODUCTION

WHAT IS LICENSING AND THE POWER OF LEVERAGE

Okay, let’s talk about an overview of licensing. What is licensing? What I’ll do first is I will give you a definition, a literal definition of licensing. The licensing process is an art practiced in negotiation between two or more parties. Its success requires that the parties agree on the exploitation of often highly valuable intellectual property rights in which both have a claim or want an interest. The range of interests, intellectual property rights and exploitation agreements is limitless, making the process of negotiating a mutually desirable agreement from a myriad of possibilities indeed an art. Now, you recall early on that I mentioned that we will be talking about negotiation. Negotiation is indeed an integral part of licensing, but it also happens to be a part of licensing that I find I have a lot of fun with, and I think there’s a lot of people out there that will have fun with it. And, by the way, I want you to understand that licensing, as I mentioned earlier, is a marketing option. But licensing happens to be an area that allows you to niche your realm. And I’m going to talk about some strategies on how you can use licensing to niche your realm. And, by the way, licensing is available to everyone. It is not an option that is proprietary to large corporations or business entities. Licensing is a tool that can be used by everyone.

There are a couple of key points which I think are very important and I think will give you a good sense of what licensing can do for you. The first thing to keep in mind is that licensing provides high leverage. What do I mean by high leverage? I mean that licensing allows you to leverage your idea. It allows you to leverage your idea multiple times. You can license your idea for multiple products, you can license your idea to multiple licensees, you can license your idea to multiple distribution channels, and you can license your idea to multiple territories. And there are probably other ways that you can license and idea. I want to give you a sense here that you have the ability to create high leverage with your idea. Which leads to the second key point: Licensing allows you to develop speed wealth. It allows you to develop multiple sources of income, now, within the next 18 months. And the third important thing to keep in mind is that licensing is relationship marketing. You’re building a business relationship. It’s a long-term relationship, and the terms of that relationship are defined in your licensing agreement.